Best Animation & Film Making Institute in Bangalore – ZICA ZIMA

PP in Digital Design and Marketing
Core digital marketing principles with hands-on learning of tools and platforms.

Design. Market. Grow.

In today's digital-first world, businesses need creative professionals who can design compelling visuals and execute effective marketing strategies. The Professional Program (PP) in Digital Design and Marketing is designed to help students master graphic design, branding, content creation, social media marketing, digital advertising, and marketing analytics.

This program equips learners with both creative and strategic skills required to build brands, generate leads, and drive business growth across digital platforms.

Course Details

What You'll Learn

Module 1

Fundamentals of Digital Marketing

Fundamentals of Digital Marketing

♦ Understanding online consumer behavior
♦ Traditional vs. digital marketing
♦ Marketing funnels & buyer personas

Module 2

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

♦ On-page & off-page SEO
♦ Keyword research & competitor analysis
♦ Link-building strategies
♦ Technical SEO essentials

Module 3

Search Engine Marketing (SEM)

Search Engine Marketing (SEM)

♦ Google Ads setup & optimization
♦ Pay-Per-Click (PPC) campaigns
♦ Display ads & remarketing strategies

Module 4

Social Media Marketing (SMM)

Social Media Marketing (SMM)

♦ Facebook, Instagram, LinkedIn, and Twitter campaigns
♦ Content strategy for social media
♦ Influencer marketing basics
♦ Paid social ads

Module 5

Content Marketing

Content Marketing

♦ Blogging & article writing
♦ Video content strategy
♦ Storytelling for brands
♦ Content calendars & scheduling

Module 6

Email & Affiliate Marketing

Email & Affiliate Marketing

♦ Building subscriber lists
♦ Email automation & segmentation
♦ Affiliate marketing networks

Module 7

Web Analytics & Tools

Web Analytics & Tools

♦ Google Analytics setup & reports
♦ Conversion tracking
♦ A/B testing & campaign optimization

Module 8

Project Work

Project Work

♦ Design and execute a full digital marketing campaign
♦ SEO + Ads + Social Media + Analytics
♦ Real-world evaluation with expert feedback

Course Highlights

Duration : 12 Months

Mode : Offline

Deliverables: Course Certificate, Live Campaign Projects, Portfolio Assistance, Placement Assistance.

Tools : Adobe Photoshop, Adobe Illustrator, Adobe Express, Canva, Meta Business Suite, Google Ads, Google Analytics, SEMrush (Basics), WordPress (Basics), ChatGPT & AI Marketing Tools

Batch Size : Limited for personalized attention

Why Choose This Course at Zica-Zima ?

Learn directly from digital marketing experts

Gain practical exposure through live projects

Master in-demand digital tools & platforms

Portfolio creation and placement assistance

Join In Course Now...

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